Your Content Needs To Speak Volumes.
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We help B2B SaaS brands create stand-out content that starts conversations, builds trust, and drives buying decisions.
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“Rare partner who gets both growth and storytelling. Pallavi took full ownership of content — not just strategy, but execution. Our product activations are up 20% thanks to her work!”
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Content built for how SaaS buyers actually buy.
Brand Content
that builds authority & keeps you top ‑ of ‑ mind with future buyers
Original Guides & Playbooks
Deep, useful resources that show you know your stuff—and help others do theirs.
Original Guides, eBooks & Playbooks
These are in-depth guides or playbooks built on thorough research, including expert interviews and custom graphics. They function as a step-by-step resource that positions you as an industry thought leader.
Comprehensive research, structured content, interviews, and custom graphics/layout.
Can be repurposed into blog posts, email lead magnets, social media snippets, or infographics.
A detailed guide or playbook in a print/PDF-ready format, with accompanying digital assets.
$4000
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First-Party Research Reports
Proprietary data and insights that get quoted, shared, and bookmarked.
First-Party Research Reports
These reports are built from original data - through customer and/or field surveys, interviews, and data analysis - to deliver valuable insights and industry trends that support strategic decision-making. They help position you as a front-runner on industry trends, backed by original research.
Data gathering, survey design, in-depth analysis, and visual charts/infographics.
Can be published on the website, shared as press releases, or repurposed as social media content and email summaries.
A comprehensive research report with actionable insights, data visualizations, and an executive summary.
$6,000
Editorial Blogs & Newsletters
Blogs and journalistic content that builds an audience, and keeps them coming back.
Editorial Properties & Monthly Newsletters
This ongoing service focuses on creating regular editorial or “journalistic” content, such as newsletters and editorial style blogs, to nurture audience engagement and build the client’s brand authority. Think of this as building an independent media property or digital magazine.
Customer and market research to ascertain topics, SME interviews, editorial calendar planning, content writing, newsletter design, and scheduling.
Content can be distributed via the newsletter (each newsletter features one blog), or repurposed as LinkedIn posts.
Editorial blogs and a monthly newsletter; hosted on a dedicated subdomain for the editorial property.
$2500 for editorial strategy $500 per editorial blog (2500-3000 words) and newsletter adapt
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Online Events & Webinar Series
Virtual events that showcase your expertise and bring your network to life.
Online Events & Webinar Series
This service involves planning and executing virtual events and webinars. This could be a marquee annual summit or a regular webinar series with a monthly/bi-monthly cadence.
Event planning, speaker sourcing, scripting, deck creation, event landing page, promotions, and technical registration setup.
Recorded sessions can be posted on YouTube, with highlights shared on social media, blog recaps, and follow-up emails.
A live event or series with a registration-ready website, professional content delivery for speakers and moderators, promotional content, recordings, and post-event summaries.
$8,000 for a 1 day event $2500 a month for webinar series.
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Demand Content
that builds authority & keeps you top ‑ of ‑ mind with future buyers
Website Messaging & Copy
Compelling, conversion-focused copy that hooks visitors and speaks to their needs
Website Messaging & Copy
Focused on creating compelling website copy, this service develops brand messaging that resonates with the target audience, improves SEO, and drives conversions across key web pages.
Customer and market research, SEO research, UVP canvas mapping, Brand messaging strategy, copywriting for homepage and key product/solution pages.
Can be used on the website, adapted for digital ads, landing pages, and social media posts.
Conversion-focused website copy with supporting messaging frameworks.
$2,500 – Home page copy + $1,000 (additional product, solution pages)
Customer Case Studies
Proof that you work, and stories that make it easy to believe.
Customer Case Studies
This involves capturing the success stories of your customers in video and/or text formats. It includes gathering insights through interviews and developing a narrative that builds trust and credibility.
Client interviews (scheduling and conducting), narrative development, copywriting, video production, and design/visual enhancements.
Ideal for the website, sales collateral, downloadable PDFs, and video social media content.
Polished case studies with videos, ready for digital publication, showcasing client success.
$800 per case study with video
Competitor Comparisons & Battlecards
Give your buyers clarity. Give your sales team ammo.
Competitor Comparisons & Battlecards
Side‑by‑side breakdowns that highlight your strengths, neutralize competitors’ claims, and give both Sales and buyers clear, confident reasons to pick you.
Competitive research (3–5 key rivals), feature‑benefit teardown matrix, and sales workshop to capture common objections
Live on your website, (un)gated as a PDF, embedded in nurture emails, or used as leave‑behind collateral; quarterly refresh.
Polished external comparison page / one‑pager plus an internal sales battlecard with objection‑handling scripts and talk‑tracks
$800 per competitor comparison & battlecard set
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Too many B2B companies default to the same play. Crank out more eBooks, more webinars, more posts, hoping something sticks. But this content firehose ignores a fundamental truth: Most of your audience isn’t ready to buy. They’re not signing up, or booking a demo, or reading your “Why Us” page. And that’s probably why you’re here.
Because most content strategies focus only on the buyers who are ready now, and forget the ones who’ll need you soon. The ones still discovering the problem, still figuring out what they actually need.
And you need content that speaks to both. That builds trust before there’s intent, and sharpens conviction when it’s time to decide.
That’s the work we do at Draftt.
We don’t just give you content assets. We give you a content system that scales across every stage of buyer readiness. We give you stories that meets your audience where they are, and move them forward.
If you’re looking to fils the gap between who you are, and why people should care, let’s talk!
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Trusted by B2B teams who bet on better content
Curated Picks for B2B Marketers
Field Guide to B2B SaaS Marketing
How not to be everything for everyone w/ Anthony Pierri
Minimum viable content: Testing your way to better results w/Jess Cook
Content that fits your goals and your budget.
